The history of BÄR company

Who we are and what we stand for:

A group of employees in an office discussing over a table full of design documents and working together on a project.

Be free—from head to toe

BÄR shoes have stood for a positive attitude toward life since 1982. They are everyday companions for people who confidently and independently live their own style.

Perfect shoes for women and men who value comfortable footwear without having to compromise on contemporary fashion. For people who want to focus on the beautiful things in life.

Experience Natural Walking in a New Way

BÄR shoes adapt to your foot shape—for a true barefoot feel, maximum Toe freedom, and natural mobility with every step.

100% Toe freedom

Do not pinch or press

Zero intercept

Toes are important sensors and provide the body with balance and stability.

Soft, flexible materials

Comfort that adapts to your foot

Close-up of a person drawing the outline of a footprint on a sheet of paper with a pen

The idea behind the shoe is based on a simple question

The idea behind the shoe is based on a simple question: Why isn’t the shoe shaped like the foot? This is probably because most shoes are designed and shaped according to fashion trends or for ease of manufacturing.

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Elderly couple smiling together in a modern store environment

“Then I’ll just make my own shoes” — Christian Bär, founder and pioneer of Toe freedom shoes and founder of BÄR GmbH

The BÄR Story

It all began 40 years ago when company founder Christian Bär searched for comfortable shoes for his often painful feet. He promptly decided to found a company together with his wife Hilke and produce high-quality shoes that accommodate the natural shape of the foot—with 100% Toe freedom!

Discover exciting moments from the company’s history here .
The almost revolutionary approach is met with incomprehension in the industry, and sales partners are difficult to find. Undeterred, Christian Bär decides: “Then we’ll sell our shoes ourselves.” BÄR shoes are now available at more than 20 stores throughout Germany, in the BÄR online shop, and by catalogue order.

A smiling man in jeans and a blazer stands in a warehouse aisle between shelves full of boxes.

Since 2013, Christof Bär has continued to lead the family business with innovative ideas and passion.

“As a medium-sized company, we take responsibility and work sustainably, socially, and fairly with our employees, store operators, suppliers, and customers” – Christof Bär.

Discover the variety of BÄR:

BÄR stands out with optimal sole cushioning. This enhances the natural feel of walking, while 100% Toe freedom ensures everyday comfort in the shoe. Your toes have room to move and can maintain their natural position. Discover the unique walking experience!

Discover BÄR shoes